EVENT IDENTITY | BRANDING | GIFTING
The Women’s Wealth Academy is an initiative started by a South African bank that caters to ultra-high-net-worth individuals. The idea was to create a comfortable learning experience for the wives and daughters of their many male clients, in order to prepare women who take over large portfolios but do not have previous experience in finance in how to properly manage their wealth.
This event allowed the bank to build rapport with these high-net-worth families, giving their relationship managers an opportunity to network with them directly. As such the branding of the event and academy needed to strike a balance between a chic, personal women’s event and a professional conference.
Deliverables included email communications, slides and study materials, gifting and gift packaging and décor elements.